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Primer

Integrating social media with online engagement

Note: This is the fifth post in a series of posts reporting on the outputs from Bang the Table’s Big Bang 2012 client conference. You can read about the conference and how we uncovered the Big Issues here.

The notes for “integrating social media with EngagementHQ” discussions can be downloaded as a PDF here.

Linking EngagementHQ with other social media tools…

  1. Switch on the social media sharing in the deep configuration to make it easy for participants to share the consultation with their friends and followers.
  2. Add “follow us on” Facebook and Twitter buttons to the top of the widgets column with HTML links through to either/both sites.
  3. Embed a Twitter stream widget into EHQ with your tweets, mentions of your organisation, use of a specific project #hash-tag etc.
  4. Embed a comment stream from your Facebook page.
  5. Embed YouTube videos in the video player and/or in the advanced widgets.
  6. Embed a Flickr photo gallery in one of the advanced widgets.
  7. Embed an Instagram slideshow using a project #hash-tag in the advanced widgets.
  8. Embed a Slideshare presentation in one of the advanced widgets.
  9. Embed any of the above rich media into the newsfeed or forum topics.
  10. Run FB page consultation in parallel to EHQ consultation.

Using social media to link with with the EngagementHQ site…

  1. Use Facebook ads to drive traffic to the EHQ site.
  2. Use Google ads as above.
  3. Use the FB page to let people know about consultations on the EHQ site.
  4. Use Twitter as above.
  5. Post interesting comments from the EHQ forums on the FB page and Twitter stream.
  6. Report back on the outcomes of EHQ consultations via FB and Twitter.
  7. Report back when the project/program has been implemented via FB and Twitter… reflect back on the original consultation.
  8. Setup RSS feeds from the forum topics to display in a “comment widget” on the corporate site.

Possibilities for the future…

  1. Bring tweets directly into a dedicated EHQ space (possibly its own forum)
  2. Allow comments collected via other social media platforms to be imported into EHQ for comment tagging.

 

Thanks for getting all the way to bottom! Subscribe to our monthly digest newsletter if you’d like to be kept up to date about community engagement practice globally. Take a look at our two product websites: EngagementHQ if you need a complete online engagement solution, and BudgetAllocator if you need a participatory budgeting solution. Or get in touch if you have a story idea you think is worth sharing.

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