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online engagement outcomes

Technology and Human Emotion Coincide to Foster Better Engagement Outcomes

Matthew Crozier

Matthew Crozier

Matthew is a founding director and CEO of Bang the Table.

By Matt Crozier

In a world where technology is used in all forms of communication, this article explores how the use of online engagement tools provide a way for members of a community to express their thoughts and feelings about a project in a more personal and non-threatening way. This leads to better, more thoughtful outcomes for governments and communities alike.

  1. Online engagement offers the convenience and privacy of participation in a project which may be controversial in nature. Often in a live forum, the outspoken few may take over the conversation and opposing points of view are never heard.
  2. Much like online dating, online engagement tools give people a place to be vulnerable and vocal without judgment.
  3. Using online engagement tools, governments feel a deeper connection with their communities, gain greater confidence in their communications, and increase productivity.
  4. Successful online community engagement can diffuse the most visceral of human emotions – rage. At the same time, use of technology in online engagement allows governments to build trust through positive and powerful emotional connections.

Read more about engagement online, technology and the human emotion.

24 August 2017
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