Slide #1: Smart Phone Engagement
Slide #2: #iap2mobile @crispin_btt
Slide #3: Why?
Slide #4: Image – commuters looking at mobile phone screens
Slide #5: Chart – growth in mobile engagement from 1% in September 2005 to 5% in July 2007
Slide #6: Chart – Smart phone platforms: iPhone – 84%, Android – 12%, Blackberry – 4%
Slide #7: What?
Slide #8: image – middle aged business woman in 1980s clothes talking on a large mobile phone
Slide #9: image – David Beckham with a very small blue tooth mobile earpiece
Slide #10: Chart – Frequency histogram of mobile platform by visits and pages per visit
Slide #11: PCD – Personal Communications Device
Slide #12: Image – iPhone
Slide #13: My iPhone home screen – Google+, Facebook, Hootsuite, Linkedin, Foursquare, Zendesk, Chatter, Yammer, Xero, Analytics, ZED…
Slide #14: How?
Slide #15: SMS – image of mobile phone screen with text messages
Slide #16: 500,000 apps + screen shots
Slide #17: Surveys – image of mobile phone screen with survey
Slide #18: Social Networking – image of mobile phone screen with Facebook
Slide #19: Social Media Management – image of mobile phone screen with Hootsuite
Slide #20: Image of SeeClickFix screens
Slide #21: Image of Trapster screens
Slide #22: What if?
Slide #23: QR Codes – image of QR code
Slide #24: Augmented reality – image of St Paul Cathedral spire with augmented information
Slide #25: Image of mobile phone in front of dinosaur with information about the dinosaur
Slide #26: Image of mobile phone in front of the German Parliament with an historic sketch of the parliament
Slide #27: Place Based engagement – image of mobile maps
Slide #28: GPS Gaming – image of mobile map based games
Slide #29: The end
Photo credit: Michael Coglan
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