Small cities and large governments alike are finding that offering an online space for citizens to express their opinions is a necessity for successful community engagement.
Countries like Australia, New Zealand, Canada and the United Kingdom have been effectively engaging communities online for years. However, it’s still a fairly new concept in the US with only a portion of governments implementing online community engagement strategies.
You may have heard the concept of “Online Community Engagement” in a meeting at work, at a tradeshow or town hall event, or maybe you have been reading blogs like this one.
It’s understandable that you may have questions around engaging your community online. Maybe you are thinking “Wow this could be great for our community but… Where do I begin? What tools do I need? How do I measure results? What are the risks involved? How do I get my Community involved? What type of budget do I need? How many people would I need to hire?”
One of the biggest questions we get is “Will online community engagement replace in-person town hall events?” The answer is no. Online engagement platforms are meant to complement face to face engagement. With hectic work and life schedules, or for people living in rural areas, it can be quite difficult for some folks to attend town hall events. By providing an online space to listen and be heard, communities are able to give their opinions, share ideas and be part of the conversation.
To help break down the different components of Online Community Engagement and to answer some of the questions above, we’ve put together a series of four 30 minute webinars.
In this series, you will learn about tools and platform selection, the role of social media in online engagement, how to manage the risk of engaging online, understanding and measuring analytics and increasing participation.
Here’s the link to the webinar series.