Episode 28: Driving Traffic with Mackay Council

Duration: 20mins

Join Debbie Knight, Community Engagement Officer at Mackay Regional Council, and Lauren Mitchell, Engagement Manager at Bang the Table, to talk about the importance of branding and driving traffic to your engagement site.

Mackay has seen hundreds of thousands of visitors to their engagement site, Connecting Mackay, over the last decade. Even still, traffic has drastically increased in the past year due to strategic marketing and redesigning efforts. EngagementHQ enabled Mackay Council to customize their site while simultaneously providing tools used for infrastructure projects and as a place to keep communities connected during COVID-19.

What we’ll cover:

-Internal adoption tactics
-Shifting your approach to engagement during COVID-19
-Building a community in the online space
-Rebranding and marketing strategy tips
-Benefits of EngagementHQ’s versatility
-The importance of analyzing online stakeholder experiences on your site

Tune in as Debbie Knight, Community Engagement Officer at Mackay Regional Council, provides insight into managing a digital engagement platform.

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