Episode 22: Engagement Methodology and Tool Selection in the City of Marion

When the City of Marion wanted to gather ideas from their community, the first suggestion was a survey. However, because EngagementHQ can collect participant information (name, suburb, etc) when the resident signs up, it made more sense and provided more meaningful feedback for the City to use the Ideation tool in this instance as they were gathering ideas around one topic. Once they begin gathering ideas, they can then talk to the particpant(s) and expand on the idea, making the process much more efficient than a broad question and answer survey.

EngagementHQ has really helped us at the end of a project to close the loop and provide feedback to those that have been involved. Once you close a project you can still update the page.” – Andrew Coulson, City of Marion

As organisations become more sophisticated, we are seeing more of a staged approach to engagement within their communities, providing more opportunity for “Early Engagement.” In this podcast, we will take a deeper dive into the various stages of engagement that can ultimately give you more actionable feedback along your project’s journey.

In this podcast, we discuss how to:

  • Identify the purpose and define your method
  • Work with Project Management teams
  • The different stages of engagement
  • Time your engagement
  • Gain organizational buy-in
  • Do comment analysis tagging (and why it’s important)
  • Close the feedback loop
  • Select the appropriate tool for your engagement
  • Incorporate the IAP2 Spectrum into your plan and present to the community

At the end, the biggest learning was that they [the community] just wanted to know what happened to the information they provided and how the decision was made after they were engaged… people feeling valued and heard.” – Patrice Pearson, City of Marion.

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