The Business Case For Digital Community Engagement

Before you can even start talking about the detail of your digital engagement strategy, you will need to address one core question with your senior management: Why should our organisation be even thinking about engaging the community online? It’s easy to get ahead of yourself when you are already a believer in the merits and […]

Matthew Crozier

Matthew Crozier

5 years ago

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10 Things To Consider When Facilitating Online Discussions

Deciding when, how, how often, or indeed if, you should get involved in your online forum is an important strategic decision. Forum facilitation and management can be time-consuming and resource intensive; it needs to be considered carefully. To make these choices easier, we made a list of the top 10 things to consider when facilitating […]

Dr Crispin Butteriss

Dr Crispin Butteriss

5 years ago

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10 ways anonymity improves online public engagement

While there is some debate around how anonymity improves online engagement, we firmly believe in its value. Anonymity removes barriers to engagement, breaks down power relations and frees up individual expression. It means individuals regardless of race, sex, orientation or ability can contribute their opinions and the resulting input is of equal value, both to participants […]

Matthew Crozier

Matthew Crozier

5 years ago

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Is humility a strategy for online reputation management?

Your organisation’s brand and online reputation is as precious as it is delicate. Years of careful work building your brand can be decimated in days if you fail to head a few simple lessons of online reputation management. Humility is de rigueur. It is increasingly being explored as a necessary precondition for organisational sustainability as […]

Dr Crispin Butteriss

Dr Crispin Butteriss

6 years ago

10 Ways To Make Your Website Accessible For All

To successfully engage an entire stakeholder group online including the elderly, disadvantaged, disability-affected and CALD community members is no easy feat. However, it is also 100% necessary in order to gain meaningful community engagement and input about important policy and planning decisions. Accessible Community Engagement Websites The following includes 10 ways to make your website accessible […]

Dr Crispin Butteriss

Dr Crispin Butteriss

6 years ago

10 Ways to Promote Your Online Engagement

If your online engagement is to have any chance of success, people need to know about it. Online engagement is no different from traditional methods in this respect. You have to think carefully and strategically about how to reach your target community and promote your online engagement project whilst keeping in mind the following: It […]

Dr Crispin Butteriss

Dr Crispin Butteriss

6 years ago

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6 Tips For Effective Web Copywriting For Government

Clear and concise copywriting for government is key to engaging online audiences. It is also a practiced yet undervalued skill. In truth, copywriting for government was hard enough in the days of pen and paper. The push for “plain English” writing in public sector reports has been going on for at least two decades. I […]

Dr Crispin Butteriss

Dr Crispin Butteriss

6 years ago

10 Best Things to Consider When Creating Citizen Engagement Content

Great content can make or break your consultation process. It’s not good enough to print out a 300-page draft plan and leave it in the Council foyer for people to browse through. People need accessible and understandable content that is delivered in a range of easy-to-digest multimedia and multi-device forms. Here are 10 key considerations when […]

Dr Crispin Butteriss

Dr Crispin Butteriss

6 years ago

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Social network advertising: Which platform is my community on?

Social network advertising is an increasingly popular way to get the word out about government projects, and more particularly, about the opportunity for the community to get involved or have their say on the project. But, which platform is right for your project and your specific target audience? Social networks are clearly a fantastic channel […]

Dr Crispin Butteriss

Dr Crispin Butteriss

6 years ago

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