Our Participant Relationship Management (PRM) system is our flagship community building system. It makes long-term engagement with your community easy by building historical data of participants through their preferences and interactions across your projects on EngagementHQ. This enables powerful segmenting and deeper analysis for your engagement program.
PRM gathers participant data through your site registration process and integrates their profile data with their interactions and feedback, helping you better understand and engage with your community. The PRM Sign-up Form Builder allows you to capture essential demographic and personal information about your community to help establish your database of stakeholders. This custom sign-up form becomes the core of your community database.
Import your existing community database and start engaging with your community sooner. Using our advanced importing tool, you can easily map your existing community information to your custom EngagementHQ database. EngagementHQ will log available participant information and make it visible in the Participant Relationship Management dashboard, and accessible via the Analytics Reporting tool.
Use participant information to create community and stakeholder groups based on profile information, project and participant tags, user interests and engagement behaviour. Custom filters allow you to focus on participant retention by showing you community members who are slipping away, helping you to keep your community active.
Participants can create a profile via a registration form configured by you, they can access their profile any time to update their preferences. Maintaining a database of your participants and their interactions eliminates the need to rely 100% on project promotion to drive participation and ensures people are kept informed throughout a project’s lifecycle to validate participation.
EngagementHQ has segmentation functionality that allows administrators to target registered participants via email. Targeting can be based on various data points such as prior interest, participation in past projects, demographic information collected during the registration process, and so on. These criteria are then used to create Groups, which are then used to target participants with topic specific messaging via the newsletter feature.
If you only have access to a hammer, you’ll always use a hammer. EngagementHQ gives you an entire toolbox. Our complete suite of listening, information, analysis, reporting and relationship management features enable you to mix and match precisely the right online tools for your community engagement objectives.
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