How Do You Engage Communities?

By Sally Hussey

The question “how do you engage a community?” depends on the degree of influence given to the community in a decision-making process. It also depends on when engagement occurs during a policy development cycle.

True to its collaborative exchange, participants shape how they participate. Where traditional, top-down initiatives seek only to inform citizens on an arrived-at policy decision, the lack of attention to a relationship-based model for delivering public services is wanting – a point well recognised globally by current efforts to deepen and expand public participation. Community members are engaged when they play a meaningful role in both the decision-making process and the implementation of projects that affect them. Broadening the role of government organisations to include facilitator and collaborator, for instance, empowers locals and community members. Loosening the hold on a top-down approach also instils trust in community members to meaningfully engage in issues.

The question “how do you engage a community?” depends on the degree of influence given to the community in a decision-making process. It also depends on when engagement occurs during a policy development cycle.

True to its collaborative exchange, participants shape how they participate. Where traditional, top-down initiatives seek only to inform citizens on an arrived-at policy decision, the lack of attention to a relationship-based model for delivering public services is wanting – a point well recognised globally by current efforts to deepen and expand public participation. Community members are engaged when they play a meaningful role in both the decision-making process and the implementation of projects that affect them. Broadening the role of government organisations to include facilitator and collaborator, for instance, empowers locals and community members. Loosening the hold on a top-down approach also instils trust in community members to meaningfully engage in issues.

“Community members are engaged when they play a meaningful role in both the decision-making process and the implementation
of projects that affect them.”

What are community engagement models?

How do governments engage communities?

The IAP2 Public Participation Spectrum, developed in the late 1990s, with updates by IAP2 Australasia in 2014, is one of the most utilised and applied of international public participation models to describe the level of citizen’s involvement in decision-making processes. It explains the different levels of engagement that organisations can engage their communities, with the furthest right of the spectrum highlighting the greater community influence on decision making. Each level holds out a different promise to the community to which decision makers are held accountable.
Integrating community engagement models into governance strategies, however, local governments utilise formal engagement processes. (This is different to citizen participation that utilises informal processes to voice opinions about policies.) Formal or ‘state-sanctioned’ participation initiatives invite the public to engage beyond voting – such as citizen’s assemblies, citizen juries or participatory budgets. Although partaking in the same goal – improving public services and projects – these differ from those activities created by citizens, residents and community members themselves through their shared identities and common interests. What’s more, formal initiatives don’t preclude communities actively shaping processes and outcomes of public decisions in the improvement of provision of services for their community. They can also inform local government-led advocacy.

Reframing formal participation in efforts toward deliberative democracy, then, facilitates collaborative exchange. This can take the form of citizen assemblies or 21st century town hall meetings and other forms of e-democracy. For depending on when it occurs in any given project, community engagement doesn’t preclude responding to a citizen-led approach. (While to-date most public participation occurs late in policy development cycle, some countries are testing “live” policy issues to deepen public engagement.)

 

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