Don’t Be Shy When Engaging The Community

Lesson #4: Don’t Be Shy When Engaging The Community

Lesson 4 in our top ten lessons for online citizen engagement series. Really, there’s no need to be coy about engaging the community. We quite often see lots of effort put into creating a really engaging site and then no effort in letting people know it is there.

Matthew Crozier

Matthew Crozier

3 years ago

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platform-based approach to community engagement

Lesson #3: Think Beyond A 6-Week Campaign And Be There When People Need You

Lesson 3 in our top ten lessons for online citizen engagement series. Most online engagement projects are made up of multiple phases, and typically, only a few of these will involve consulting or actively listening to the community. Unfortunately, the timing of community members becoming interested in a project and of the timing of consultative phases often don’t coincide.

Matthew Crozier

Matthew Crozier

3 years ago

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6 Ways To Use Video For Online Community Engagement

6 Ways To Use Video For Online Community Engagement

Digital video is one of the leading ways to drive online engagement. The statistics don’t lie with website pages containing video attracting more traffic, users spending more time on pages with video content and people more likely to click on an email link containing a video. The percentage of internet users consuming video content online is […]

Dr Crispin Butteriss

Dr Crispin Butteriss

3 years ago

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The Business Case For Digital Community Engagement

The Business Case For Digital Community Engagement

Before you can even start talking about the detail of your digital engagement strategy, you will need to address one core question with your senior management: Why should our organisation be even thinking about engaging the community online? It’s easy to get ahead of yourself when you are already a believer in the merits and […]

Matthew Crozier

Matthew Crozier

4 years ago

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Engage Community Online For Small Councils

How small councils are engaging their community online: Yankalilla council’s online “brand” engagement

Yankalilla is a small agriculturally-based town on the southern Fleurieu Peninsula in South Australia, located 72 km south of the state’s capital of Adelaide. The town is nestled in the Bungala River valley, overlooked by the southern Mount Lofty Ranges and acts as a service centre for the surrounding agricultural district. This article outlines how small […]

Bang the Table

Bang the Table

4 years ago

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Condescending community engagement

Are you practicing condescending community engagement?

Condescending community engagement is rife in the public, private and third sectors. Before you launch into your next project, ask yourself “is the question we’re putting to the community just a little condescending?” Unfortunately, all too often, the answer is yes. Why? Many years ago I hired a consultant on the recommendation of my boss. […]

Dr Crispin Butteriss

Dr Crispin Butteriss

4 years ago

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Top 10 community engagement influencers on Twitter

Top 10 community engagement influencers on Twitter

So, there are lots and lots of people tweeting about #communityengagement, #civicengagement, #publicengagement and the like. But who are the most influential community engagement tweeters? To save you some time, I’ve done a search of the various search terms that relate to “community engagement” (including civic engagement, public engagement, citizen engagement, public involvement…). This community […]

Dr Crispin Butteriss

Dr Crispin Butteriss

4 years ago

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Community Engagement vs Civic Engagement vs Public Involvement

Community Engagement versus Civic Engagement versus Public Involvement

The language of “community engagement” is tricky, and can be a minefield for the uninitiated. In Australia, “community engagement” has come to dominate the lexicon. In other parts of the world other phrases hold sway. A couple of weeks back, during an interview with a community engagement practitioner, I asked what “engagement” meant to him, […]

Dr Crispin Butteriss

Dr Crispin Butteriss

4 years ago

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